Cash Mobs: Crowdsourcing for Local Economic Development

The Indie Retail Project

It’s not every day that new strategies to support independent businesses take hold so quickly and so well.  That’s why we’re really excited about cash mobs – the latest trend in shopping locally.

Cash mobs essentially bring a “flash mob” of people together to spend money at a local business, often one that is having a hard time making ends meet.  This latest crowdsourcing strategy uses Twitter as well as traditional news media to get the word out.  This Saturday, March 24 has been designated National Cash Mob Day, and a variety of cash mobs are organized in cities across the country.


While cash mobs are raging in small towns across the US, their presence has yet to really be felt strongly in the five boroughs.  However, there is a small, growing presence.  According to a few Twitter feeds, New York saw its…

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